Attio
A flexible CRM: people, companies and deals from your email and calendar, shaped by the views and workflows your team builds.
COMPARE
Capwave vs Attio.Attio keeps the record.Capwave does the work.
It reads everything that reaches your firm, works your network and follows through. Next to Attio, or instead of it.
Illustrative comparison of a system of record and a Capwave work brief.
Same company, same morning. One logged an email. One understood it.
THE SHORT VERSION
Attio organises the record. Capwave reads everything behind it.
Capwave
The firm's memory: every deck, email, meeting and data room, turned into scores, briefs, intros and follow-ups before anyone opens a record.
ALWAYS ON, BOTH OF THEM.
A CRM keeps the record.
Capwave notices what changed.
Attio holds what was logged. Capwave spends the night doing the investor work, and at 7:00 hands you only what needs you.
Illustration of overnight investor work and live CRM updates.
WHAT CAPWAVE ADDS
What Capwave does that Attio doesn't.
NetworkIQ: runs the next round before the founder asks.
It spots the portfolio company nearing a raise, finds the investors who asked about the category, and drafts the intro. Attio shows connection strength. Capwave acts on it.
Illustrative product snippet.
Reads the deck, not just the email.
The deck, the DocSend and the data room, read before 7:00. Nobody uploads a thing.
Illustrative product snippet.
Scores every deal against your thesis.
Every number cited. Every pass drafted in your words.
Illustrative product snippet.
Works before you ask.
The 7:00 brief, and every meeting briefed, with the claim that doesn't match the transcript flagged.
Illustrative product snippet.
Holds every promise until it closes.
What you said, what they owe you, what's due Thursday. Drafted, waiting for your say-so.
Illustrative product snippet.
Arrives set up for venture.
Five minutes to connect. First brief tomorrow.
Illustrative product snippet.
NETWORKIQ
The markup lands. So does your next fund.
Capwave builds a graph from everything the firm has touched. Not just who knows whom: who asked about what, when, and what you owe them. Then it acts.
Illustrative example. Fictional company and scenario.
Fictional portfolio fundraising brief illustrating sourced intelligence and approval-gated follow-through.
Then the follow-through
- 7:02
Intro drafted, in your words.
- 7:04
Sent, after your yes.
- Wed
Call booked. Brief before it.
- Fri
Data room checklist drafted for the founder.
- Q1
The round. The markup. Fund II.
The same graph, every week
Illustrative weekly network use cases for portfolio needs, warm deal paths, LP introductions and outstanding favours.
Nothing goes out without your say-so.
SIDE BY SIDE
What each one does.
YesPartlyNo
| Capability | Attio | Capwave |
|---|---|---|
| Sources | Email, calendar, recorded calls, enrichment, what the team types. | Every deck, email, meeting, data room and Slack thread, plus the CRM. |
| Decks and data rooms | Stored as files. | Read overnight, numbers cited. |
| Deal scoring | Fields and AI attributes you configure. | A fit score on every deal. |
| Your network | Connection strength. | NetworkIQ: the next round, the investors, the intro. |
| Before a meeting | Ask Attio, when you ask. | A brief before every meeting, unasked. |
| Follow-through | Tasks and workflows you build. | Every promise, held until it closes. |
| Setup | Out of the box, then shaped by the firm. | Five minutes. Brief tomorrow. |
| Best at | Pipeline boards, reports, your data model. | Reading, remembering, the network, follow-through. |
Sources
Attio
Email, calendar, recorded calls, enrichment, what the team types.
Capwave
Every deck, email, meeting, data room and Slack thread, plus the CRM.
Decks and data rooms
Attio
Stored as files.
Capwave
Read overnight, numbers cited.
Deal scoring
Attio
Fields and AI attributes you configure.
Capwave
A fit score on every deal.
Your network
Attio
Connection strength.
Capwave
NetworkIQ: the next round, the investors, the intro.
Before a meeting
Attio
Ask Attio, when you ask.
Capwave
A brief before every meeting, unasked.
Follow-through
Attio
Tasks and workflows you build.
Capwave
Every promise, held until it closes.
Setup
Attio
Out of the box, then shaped by the firm.
Capwave
Five minutes. Brief tomorrow.
Best at
Attio
Pipeline boards, reports, your data model.
Capwave
Reading, remembering, the network, follow-through.
The morning after 47 decks arrived: read, scored and routed, with who sent the fits.
Illustration of the Capwave inbox: inbound deals scored against the firm's thesis, with a deal preview showing the fit score and its reasons.
TWO WAYS TO RUN IT
Next to Attio, or instead of it.
EmailGmail, Outlook
CalendarGoogle Calendar
Meeting notesGranola, Fireflies
Decks, data roomsDocSend
Team chatSlack, iMessage
DocsNotion
Capwave
Always on. Reads, notices what changed, scores, briefs and follows through.
You, at 7:00
Only what needs you
Writes back, live
deal, stage, notes.
Reads, live
people, companies, deals.
Attio
The record every seat sees.
EmailGmail, Outlook
CalendarGoogle Calendar
Meeting notesGranola, Fireflies
Decks, data roomsDocSend
Team chatSlack, iMessage
DocsNotion
Capwave
Always on. Reads, notices what changed, scores, briefs and follows through.
Writes back, live
deal, stage, notes.
Reads, live
people, companies, deals.
Attio
The record every seat sees.
You, at 7:00
Only what needs you
Next to Attio
- What stays.
- Your views, boards, reports and workflows. Attio stays the record.
- What changes.
- The typing and the reading. Deals, stages and notes land in Attio on their own.
- The sync.
- Live, both ways. Change something in Attio and Capwave works from it.
- For.
- Firms that built Attio around the fund and love the pipeline board.
Instead of Attio
- What Capwave covers.
- Deal sheet, stages, notes, files, people, network and every promise. Built from your inbox, calendar and notetaker.
- What you give up.
- A data model you design, custom reports, the workflow builder, sequences.
- Moving over.
- One export-import, history included.
- For.
- Solo GPs, small teams, emerging managers, and anyone whose CRM is a chore.
A DAY WITH BOTH
Where you work, and what Attio shows.
Illustrative daily workflows and CRM updates.
Nobody typed any of it. Everyone who opens Attio sees it.
QUESTIONS
Questions firms ask.
Do we have to choose?
No. Start next to Attio and keep everything. If you later drop the CRM, your history comes with you.
Does Capwave read and write to Attio?
Yes. Live, both ways: it reads people, companies and deals, and writes back deals, stages and notes.
Attio has AI too. Why add Capwave?
Attio's AI works on what's in Attio, when you ask or a workflow fires. Capwave starts with the deck in the inbox and works without being asked.
What happens to our data?
It stays yours. Siloed by firm, never used for training, export anytime. Nothing goes out without your approval.
Keep Attio, or don't.
The 7:00 brief comes either way.
Five minutes to connect. First brief tomorrow morning.