How venture capital firms affect equity and dilution
Learn how to navigate equity, SAFEs, and dilution during capital raising to attract venture capital firms and equity investors, while maintaining control.
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How to start saving money
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Why it is important to start saving
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How much money should I save?
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What percentage of my income should go to savings?
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If you're raising money for your startup, understanding equity, SAFEs, and dilution is crucial. Without this knowledge, you could accidentally give away too much of your business and end up with a smaller share when it becomes successful. Let’s break down these key concepts to ensure you're ready for venture capital and company financing.
For more insights into company financing, venture capital, and SAFEs, check out Raise Millions from Hustle Fund here.
Your pizza (company) and equity
Imagine a pizza in front of you. At the start, you and your co-founders own 100% of the pizza—this represents your business. Let’s say your pizza is worth $20, but your goal is to grow its value. Ideally, this pizza could be worth $1 billion someday, with the help of equity investors.
To achieve that growth, you’ll need help from others—venture capital firms, angel networks, or key employees. In return for their contributions, you'll give away slices of the pizza. Each slice represents equity investment, or ownership in your company. For example, if an investor receives 5% equity, they now own 5% of your business.
The upside of sharing your pizza
Giving away equity means your ownership decreases, but the right partners can help increase the value of your pizza. Even if you own only 15% of the pizza by the end, if the company’s value grows to $1 billion, your slice will be worth $150 million. This is why smart capital raising can be so valuable.
However, it’s crucial to be cautious about how much equity you give away during each seed round or VC firm investment. Each slice you give away represents a portion of your company, so you want to make sure you retain enough to stay motivated and in control.
Be careful with equity and dilution
Every time you give away a slice of your pizza (equity), your ownership percentage shrinks—this is called dilution. Founders typically give away 10-20% of their equity during each fundraising round. After a seed round, it’s common for founders to still own the majority of their company. However, by the time you reach your Series B, your slice may be smaller, but if the company is growing, this isn’t necessarily a bad thing.
Understanding the capitalization table (cap table) is critical here. The capitalization table tracks who owns what slice of the company and how ownership changes with each investment round. This helps you maintain control over your business and see how much equity each investor—whether they come from angel networks or VC firms—has received.
What are SAFEs?
Now, let’s talk about SAFEs (Simple Agreement for Future Equity). A SAFE isn’t a slice of pizza right away—it’s more like a ticket for a slice that the investor can claim in the future. With a SAFE, an investor isn’t given immediate equity; instead, they receive the promise of equity investment later.
In other words, a SAFE is an agreement that converts into equity when your company goes through an equity financing round, an acquisition, or an IPO. If the company fails, the SAFEs become worthless, which is why it’s important to understand how SAFEs impact your capital raising and company financing strategy.
For a deeper understanding of SAFEs, you can read an Investopedia article on this topic here.
Pre-money vs. post-money SAFEs
There are two types of SAFEs: pre-money and post-money. Pre-money SAFEs were introduced by venture capital accelerator Y Combinator to make it easier for startups to raise funds. However, pre-money SAFEs can make it hard to track how much of your pizza you’ve given away, leading to confusion about your actual ownership.
One founder discovered too late that he only owned 35% of his company after using pre-money SAFEs for several rounds of funding. This is why it’s important to keep your capitalization table up-to-date and clear.
Post-money SAFEs, on the other hand, provide more clarity. With post-money SAFEs, you can easily calculate how much of your company you’re selling in exchange for funding. For example:
- Example 1: If you raise $500,000 on a $5 million post-money valuation, you’re selling 10% of your company.
- Example 2: If you raise $1 million on a $5 million post-money valuation, you’re selling 20%.
This straightforward math helps both you and your equity investors understand how much equity is being given away with each capital raising round.
Conclusion: Protect your slice
In the end, it’s important to be strategic about how you distribute your equity. Whether you’re raising money through a seed round, SAFEs, or a direct equity investment from VC firms or angel networks, knowing how to manage dilution and understanding your capitalization table will help you maintain control over your company.
